#GivingTuesday, a global day of giving held on Dec. 3 is fueled by the power of social media and Tops Markets officials say its collaborations mirrors the local grocer's mission of being an active, charitable member in the communities it serves. Tops is once again tying in the Food 2 Families Campaign with Giving Tuesday and is encouraging shoppers to join the movement.
This year, Tops has set a goal to provide 2 million meals to those in need and is kicking off the Food 2 Families campaign as part of #GivingTuesday and soliciting online donations.
While the Food 2 Families campaign officially kicked off on Sunday, store officials are asking for online donations to a Little Brown Bag of Hope. Simply visit https://www.topsneighborshelpingneighbors.com/
The Little Brown Bag of Hope campaign will continue through Dec. 28 in stores and online. Customers can easily purchase a Little Brown Bag of Hope paper icon or where available physical Little Brown Bag of Hope at the register anytime they shop. At the register customers will be asked if they want to support the campaign by buying a $5 breakfast, $10 lunch, and/or $20 dinner for someone in need in our community.
Virtual Little Brown Bags of Hope will also be available for purchase online by simply visiting https://www.topsneighborshelpingneighbors.com/ so no matter what the weather, a donation can be made right from their phone, tablet or desktop. Here customers can also select what food bank they wish their donation to benefit.
"Many don’t realize that one in eight individuals are food insecure, and not just at the holidays, but year round," said Kristen Hanson, vice president, center store sales and merchandising, for Tops and FeedMore of WNY board member. "They are our neighbors, our friends, and even our family members, but we know when we work together we can truly make an impact on tackling the root cause of hunger in our community."