In just a few days, Niagara Falls will be lit up in pink and dozens will form a living ribbon across the Rainbow Bridge all for the fight against breast cancer.

The sixth annual Pinktober event will take place Oct. 9 starting at the Hard Rock Cafe on Prospect Street in Niagara Falls to benefit the American Cancer Society.

In addition to lighting the falls pink, the highlight of the evening involves dozens of people who are battling breast cancer, survivors of breast cancer, their families, friends and supporters linking hands to form a human chain across the Rainbow Bridge – a Living Ribbon.

“The energy out on the bridge is amazing,” said Clair Seveno sales and marketing manager for the Hard Rock Cafe Niagara Falls. “You can feel the energy when you’re doing the count down to when the falls goes pink, people are cheering. It’s like the Super bowl of breast cancer awareness.”

The Hard Rock Cafe Niagara Falls works in collaboration with local agencies like the Niagara Falls Park Department and Niagara Falls Memorial Medical Center as well as the cancer society to put on the event ever year.

“Our goal at Hard Rock is to bring awareness nationally, locally and globally. What happens to people is tragic and we want them to know there are support systems out there,” Seveno said.

Activities will be taking place throughout the day including live music, a visit from the WNY Thunder Snow players, a chance to win a shopping spree.

For a full listing and more information visit http://www.pinktoberhrc.com.

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