Niagara Gazette

Web Extra

February 2, 2014

EYES ON THE SUPER BOWL ADS: Dylan gets patriotic for Chrysler

(Continued)

The Pittsburgh-based company is still the country's No. 1 ketchup maker, with 60 percent of the market in North America, according to Euromonitor. Hunt's, made by ConAgra, is second.

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SUBWAY MAKES IT TO THE DANCE

A new Frito-filled sandwich will be the star of Subway's ad, which the company says was secured in the 11th hour.

Chief marketing officer Tony Pace says Fox approached the company on Friday about a spot that opened up. Pace says Subway will be the only fast-food chain airing an ad during the game.

It's not the first time Subway is benefiting from a last-minute change. Last year, the company had two ads set to run. But because of the blackout, Pace says one of the spots was aired a second time at no extra cost.

So is Pace rooting for another blackout?

"Absolutely not," he said.

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BY THE NUMBERS: PRE-GAME ADS

The game hasn't started yet, but the Super Bowl ad contest is already underway.

Ads and teasers released in the days leading up to the big game generated more than 130 million views online, according to iSpot.TV, which tracks digital metrics around TV ads, such as Facebook "likes" or Twitter retweets.

Budweiser emerged as the clear winner so far, with its "Puppy Love" ad featuring a Clydesdale and a Labrador capturing 33 million views on YouTube before the game even began. And that figure will likely climb after it airs in the fourth quarter.

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CHEERIOS FAMILY ADDS A NEW MEMBER

If the faces in the Cheerios ad look familiar, there's a reason.

The biracial family was also featured in an ad that made headlines last year after it sparked ugly comments online. The remarks were subsequently eclipsed by an outpouring of support.

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