Niagara Gazette

Web Extra

May 2, 2013

Need a reply fast? Email someone unhappy

Friendly, upbeat people are a pleasure to work with - except when they don't reply to your emails.

The engineers at Contactually, a referral marketing platform, analyzed more than 100 million email conversations and found something surprising. People who tend to use positive, upbeat language in their messages - like "care" and "amazing" - only respond to 47 percent of their emails within 24 hours. Those who more frequently use negative words, like "missed" and "stupid," respond to a healthy 64 percent of messages within a day. That's 36 percent more than their shiny happy counterparts.

It isn't immediately clear why this should be the case. My first thought was that negative emails take less time to write. I can say, "Sorry, not interested" in 10 seconds, whereas crafting an encouraging response takes a little more time (not to mention willpower). But Contactually co-founder Tony Cappaert told me that doesn't seem to fully explain the trend. Negative people's subject lines averaged 23 characters, just 8 percent fewer than positive people's 25-character average.

"Maybe the negative folks are more active online in general," Cappaert's colleague Jeff Carbonella speculated in a press release about the study. "Sort of explains Internet trolls, doesn't it?"

Or maybe the causality works the other way, and people who spend all day replying to emails end up bitter and snippy.

The study wasn't peer-reviewed and isn't likely to be published in Nature anytime soon. Still, the huge sample size suggests there's at least something to the findings.

               

Oremus is the lead blogger for Future Tense, reporting on emerging technologies, tech policy and digital culture.

               



 

1
Text Only | Photo Reprints
Web Extra
  • NIA New planet art 041814 Astronomers spot most Earth-like planet yet Astronomers have discovered what they say is the most Earth-like planet yet detected -- a distant, rocky world that's similar in size to our own and exists in the Goldilocks zone where it's not too hot and not too cold for life.

    April 17, 2014 1 Photo

  • portraitoflotte.jpg VIDEO: From infant to teen in four minutes

    Dutch filmmaker Frans Hofmeester’s time lapse video of his daughter, Lotte — created by filming her every week from her birth until she turned 14 — has become a viral sensation.

    April 17, 2014 1 Photo

  • Screen Shot 2014-04-16 at 12.51.22 PM.png VIDEO: Toddler climbs into vending machine

    A child is safe after climbing into and getting stuck inside a claw crane machine at a Lincoln, Neb., bowling alley Monday.

    April 17, 2014 1 Photo

  • To sleep well, you may need to adjust what you eat and when

    Sleep.  Oh, to sleep.  A good night's sleep is often a struggle for more than half of American adults.  And for occasional insomnia, there are good reasons to avoid using medications, whether over-the-counter or prescription.

    April 17, 2014

  • Low blood-sugar levels make for grousing spouses

    Husbands and wives reported being most unhappy with their spouses when their blood-sugar levels were lowest, usually at night, according to research released this week in the Proceedings of the National Academy of Sciences. Missing a meal, dieting or just being hungry may be the reason, researchers said.

    April 17, 2014

  • Doctors to rate cost effectiveness of expensive cancer drugs

    The world's largest organization of cancer doctors plans to rate the cost effectiveness of expensive oncology drugs, and will urge physicians to use the ratings to discuss the costs with their patients.

    April 17, 2014

  • Screen shot 2014-04-11 at 4.49.09 PM.png Train, entertain your pets with these 3 smartphone apps

    While they may not have thumbs to use the phone, pets can benefit from smartphone apps designed specifically for them.

    April 14, 2014 1 Photo

  • Stepping forward: The real Colbert

    Letterman changed the late-night TV game between his run on NBC's "Late Night" and starting the "Late Show" franchise in 1993. And while it's tough to replace a pop-culture icon, Colbert, in terms of pedigree and sense of humor, makes the most sense.

    April 14, 2014

  • Millions of Android phones, tablets vulnerable to Heartbleed bug

    Millions of smartphones and tablets running Google's Android operating system have the Heartbleed software bug, in a sign of how broadly the flaw extends beyond the Web and into consumer devices.

    April 14, 2014

  • mfp file Hoffner Fired coach unjustly accused of visiting porn sites

    The president of Minnesota State University-Mankato accused a football coach of looking at Internet porn on a work computer before firing him, an arbitrator has revealed. The official said the claim could not be supported, and the coach shouldn't have been fired.

    April 14, 2014 1 Photo

Featured Ads
House Ads
AP Video
Obama Hopeful on Ukraine, Will Watch Russians Flamingo Frenzy Ahead of Zoo Construction Crew Criticized Over Handling of Ferry Disaster Agreement Reached to Calm Ukraine Tensions Raw: Pope Francis Performs Pre-easter Ritual Raw: Bulgarian Monastery Dyes 5000 Easter Eggs Diplomats Reach Deal to Ease Tensions in Ukraine U.S. Sending Nonlethal Aid to Ukraine Military Holder: Americans Stand With KC Mourners Obama Greets Wounded Warriors Malaysia Plane: Ocean Floor Images 'Very Clear' Sparks Fly With Derulo and Jordin on New Album Franco Leads Star-studded Broadway Cast Raw: Two Lucky Kids Get Ride in Popemobile Boston Bombing Survivors One Year Later Sister of Slain MIT Officer Reflects on Bombing
Opinion
House Ads
Night & Day
Twitter News
Follow us on twitter
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Front page