Niagara Gazette

Tourism

March 28, 2007

TOURISM: Where’s the winter ‘Love’?

Three council members question why Niagara Falls got cold shoulder in ‘I Love New York’ Winter guide

Three Niagara Falls councilmen are blasting the Niagara Tourism and Convention Corp. for failing to advertise in the state’s “Winter I Love New York” guide, but the agency’s president said the organization made a decision to concentrate its advertising budget on summer marketing before it received an influx of casino dollars last year.

Councilman Sam Fruscione, along with Council Chairman Robert Anderson Jr. and Councilman Lewis “Babe” Rotella, sent a letter Wednesday to NTCC President and CEO John Percy expressing displeasure that Niagara Falls was not promoted in the state’s 2006-07 winter guide.

“This is very, very disappointing,” said Gerald Genova, chairman of the city’s volunteer Tourism Advisory Board. “There’s not a single photo of Niagara Falls.”

The 65-page magazine, published by the state’s “I Love New York” campaign last year, promotes ski areas across the state, as well as indoor activities in New York City, Buffalo and other areas. The editorial content of the winter guide includes only a listing for the Aquarium of Niagara, the Gorge Discovery Center and Niagara’s Wax Museum of History.

There are no paid advertisements for Niagara Falls in the magazine, which is distributed across New York and in neighboring states.

Percy, who as president of the NTCC coordinates marketing efforts for attractions throughout Niagara County, said the agency’s decision not to advertise in the state’s winter guide was an effort to concentrate marketing dollars to promote the region’s summer tourist season.

He said the NTCC has taken out a full-page advertisement in the state’s summer guide in the past.

“Our dollars are limited, and so to spend dollars on a winter guide, to me, limits the dollars we have to expend on our core season,” Percy said. “I would rather make a bigger impact in the summer guide versus the winter guide.”

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