Niagara Gazette

Tourism

November 29, 2006

USA NIAGARA: Blue falls icons to disappear

New downtown signs would replace existing signs to that direct people to Niagara Falls

(Continued)



New signs installed would be predominately gray with white type and a simple font, but would be topped with the color and illustration of each district.

Solsaa said the concept for the signs was to create hierarchy through the color system that would give tourists a sense of where they are and what attractions they would like to see.

“I think that when you want to keep the system clear and really get people to focus on navigating, less is better,” Solsaa said. “The district logo would always be front and center. It would identify where you are.”

Designers are also planning two stone gateway signs that would be placed near the intersection of the Robert Moses Parkway and John B. Daly Boulevard, as well as the Rainbow Bridge.

They are also developing information stations that would be made of an transparent plastic with a green tint to resemble the falls. The stations would have street maps and would list area attractions.

“What we were looking at doing with these is creating an area of refuge where people are interested in going under it,” Solsaa said. “I think kids are interested in exploring a space, rather than just another plaque.”

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