Niagara Gazette

Sports

July 15, 2006

SABRES: Web site hopes to fix 'hideous' new logo

Drew Celestino has heard them all — how the recently leaked Buffalo Sabres logo looks like a slug, a creamsicle or even Donald Trump’s hairpiece.

But rather than sit and moan, Celestino decided to use his talents to do something about it.

A budding Web designer, Celestino designed www.fixthelogo.com and has been overwhelmed by the result — more than 5,000 people signed an online petition within two days of the site’s launch.

“I’m blown away by the fan response,” said Celestino, 24, who lives in Buffalo. “I’m proud that people are rallying behind this. I never expected it to take off like this.”

Celestino said his first reaction to the new logo, which leaked on the Internet nearly a month ago, was “this thing is hideous.” He said that most who’ve hit the Web site, or stopped him to talk about the logo, feel the same.

Truth be told, it took Celestino some time to get used to the red-and-black sweaters the Sabres have worn since moving into HSBC Arena. But he’s pretty sure even time won’t silence the uproar the new logo has created. No representative of the team has confirmed that the new logo will be placed on the team’s uniform this season.

“It took some warming up to get used to the ones we have now,” Celestino said. “But at that time there was a lot of change in the air. There was a new building and a new owner. It seemed like a good fit. Maybe it’s because I’m a little older now and a little more sentimental, but I just don’t see these working.”

John Slabyk has an interesting perspective on the logo controversy. An art director from Lackawanna, Slabyk put together a number of designs prior to Tom Golisano’s purchase of the team. His designs are still on the Web (easiest found in a Google search for Celsius and Sabres) and a 2003 meeting he had with managing partner Larry Quinn went well.

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