Niagara Gazette


July 15, 2006

SABRES: Web site hopes to fix 'hideous' new logo

Drew Celestino has heard them all — how the recently leaked Buffalo Sabres logo looks like a slug, a creamsicle or even Donald Trump’s hairpiece.

But rather than sit and moan, Celestino decided to use his talents to do something about it.

A budding Web designer, Celestino designed and has been overwhelmed by the result — more than 5,000 people signed an online petition within two days of the site’s launch.

“I’m blown away by the fan response,” said Celestino, 24, who lives in Buffalo. “I’m proud that people are rallying behind this. I never expected it to take off like this.”

Celestino said his first reaction to the new logo, which leaked on the Internet nearly a month ago, was “this thing is hideous.” He said that most who’ve hit the Web site, or stopped him to talk about the logo, feel the same.

Truth be told, it took Celestino some time to get used to the red-and-black sweaters the Sabres have worn since moving into HSBC Arena. But he’s pretty sure even time won’t silence the uproar the new logo has created. No representative of the team has confirmed that the new logo will be placed on the team’s uniform this season.

“It took some warming up to get used to the ones we have now,” Celestino said. “But at that time there was a lot of change in the air. There was a new building and a new owner. It seemed like a good fit. Maybe it’s because I’m a little older now and a little more sentimental, but I just don’t see these working.”

John Slabyk has an interesting perspective on the logo controversy. An art director from Lackawanna, Slabyk put together a number of designs prior to Tom Golisano’s purchase of the team. His designs are still on the Web (easiest found in a Google search for Celsius and Sabres) and a 2003 meeting he had with managing partner Larry Quinn went well.

Text Only | Photo Reprints
Featured Ads
House Ads
AP Video
Raw: Air Algerie Flight 5017 Wreckage Virginia Governor Tours Tornado Aftermath Judge Faces Heat Over Offer to Help Migrant Kids Kerry: No Deal Yet on 7-Day Gaza Truce Kangaroo Goes Missing in Oklahoma More M17 Bodies Return, Sanctions on Russia Grow Gaza Residents Mourn Dead Amid Airstrikes Raw: Deadly Tornado Hits Virginia Campground Ohio State Marching Band Chief Fired After Probe Raw: Big Rig Stuck in Illinois Swamp Cumberbatch Brings 'Penguins' to Comic-Con Raw: Air Algerie Crash Site in Mali Power to Be Restored After Wash. Wildfire Crashed Air Algerie Plane Found in Mali Israel Mulls Ceasefire Amid Gaza Offensive In Case of Fire, Oxygen Masks for Pets Mobile App Gives Tour of Battle of Atlanta Sites
House Ads
Night & Day
Twitter News
Follow us on twitter
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Front page