Niagara Gazette

Sports

May 18, 2006

TIM SCHMITT: NHL needs to stop tweaking, look in mirror

COMMENTARY

Pardon the chip on my shoulder, but I’m sick of catering.

To NBC. To OLN.

To FLA.

Need a reason to get excited about the Eastern Conference finals, set to kick off on national television in the middle of what’s supposed to be a sunny Saturday afternoon?

Then you don’t live in Western New York.

This area is revved up and ready for a trip to Carolina, even if it means pushing lawn work back an afternoon or faking a Carolina accent while ordering away tickets. The rest of the country doesn’t seem to care whether Buffalo or Carolina reaches the Stanley Cup finals, but we do.

Bless the national networks who keep prodding and pushing, trying to force hockey into the American mainstream. Although NHL Commissioner Gary Bettman swears he’s not worried about OLN’s dreadful ratings, stories keep circulating that bad numbers mean bad news for the league.

Nothing could be further from the truth.

Hockey is hot — just stop anyone on Third Street in the Falls or at Finnan’s on a Friday and ask. You’ll get an earful about Ryan Miller, Daniel Briere or a guy named Pominville who has quickly become part of Sabres lore.

The problem is the league consistently markets itself to a crowd that’s politely said no thank you. And to keep forcing it down its collective throat is sure to get an uglier reaction.

If hockey really wants to get serious about raising the fort walls, it should start by shoring up some internal business — moving the poorly-supported Florida Panthers to Winnipeg or Hartford and helping the Pittsburgh Penguins get a new arena.

Then, like all good competitors, it needs to break down some tape of its opponent.

Not highlights of LeBron and Steve Nash, but Nicole Lunders and Eva Bryan.

Text Only | Photo Reprints
Sports
Featured Ads
House Ads
AP Video
Texas Scientists Study Ebola Virus Smartphone Powered Paper Plane Debuts at Airshow Southern Accent Reduction Class Cancelled in TN Raw: Deadly Landslide Hits Indian Village Obama Chides House GOP for Pursuing Lawsuit New Bill Aims to Curb Sexual Assault on Campus Russia Counts Cost of New US, EU Sanctions 3Doodler Bring 3-D Printing to Your Hand Six PA Cops Indicted for Robbing Drug Dealers Britain Testing Driverless Cars on Roadways Raw: Thousands Flocking to German Crop Circle At Least 20 Chikungunya Cases in New Jersey Raw: Obama Eats Ribs in Kansas City In Virginia, the Rise of a New Space Coast Raw: Otters Enjoy Water Slides at Japan Zoo NCAA Settles Head-injury Suit, Will Change Rules Raw: Amphibious Landing Practice in Hawaii Raw: Weapons Fire Hits UN School in Gaza Raw: Rocket Launches Into Space With Cargo Ship Broken Water Main Floods UCLA
Opinion
House Ads
Night & Day
Twitter News
Follow us on twitter
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Front page