Niagara Gazette


July 25, 2013

MROZIAK: Myths, marketing gaffes and PED pariahs


Niagara Gazette — The new football uniforms aren’t much different. Images of the jersey released online this week show a patch above the front numerals that features a similar scheme: “New York” in larger font, while “Buffalo” may as well be the fine print in a legal disclaimer.

For trying to raise SUNY Buffalo’s status, the athletics department is doing a fine job further blurring Buffalo’s place in New York State.

A high school classmate of mine recalled that while attending UB, her peers jokingly called it “SUNY Long Island,” where the significant population of downstaters only then realized that Buffalo is a lot farther away from New York City than they first thought.

I endured similar ignorance at my alma mater, Ithaca College. When I answered questions regarding where I went to high school, which was Grand Island, I sometimes got a follow-up question: “Is that anywhere near the Hamptons?”

I see this misguided marketing effort by UB as only creating more of the same, not only in terms of geography but in culture. 

Buffalo, and by extension Western New York, is truly a unique culture. This effort to create more of a New York state of mind works against that uniqueness of this region.

The athletic director thinks he’s positioning UB to be marketed as other major universities such as Michigan, Ohio State and Penn State are recognized. He should instead look to examples such as UCLA, Boise State or UNLV: all public institutions that aren’t afraid to put their locale front and center.

If the UB athletics department wants to raise the program’s standing, it needs to keep Buffalo front and center in its marketing theme.

Another thing, it might also help if the team could win.

I am not a teacher, but I have to give this new marketing direction an “F.”

Text Only | Photo Reprints
Featured Ads
House Ads
AP Video
Looming Demand Could Undercut Flight Safety Raw: 2 Shells Hit Fuel Tank at Gaza Power Plant Raw: Massive Explosions From Airstrikes in Gaza Giant Ketchup Bottle Water Tower Up for Sale Easier Nuclear Construction Promises Fall Short Kerry: Humanitarian Cease-fire Efforts Continue Raw: Corruption Trial Begins for Former Va Gov. The Carbon Trap: US Exports Global Warming UN Security Council Calls for Gaza Cease-fire Traditional African Dishes Teach Healthy Eating 13 Struck by Lightning on Calif. Beach Baseball Hall of Famers Inducted Israel, Hamas Trade Fire Despite Truce in Gaza Italy's Nibali Set to Win First Tour De France Raw: Shipwrecked Concordia Completes Last Voyage Raw: Sea Turtle Hatchlings Emerge From Nest Raw: Massive Dust Storm Covers Phoenix 12-hour Cease-fire in Gaza Fighting Begins Raw: Bolivian Dancers Attempt to Break Record Raw: Israel, Palestine Supporters Rally in US
House Ads
Night & Day
Twitter News
Follow us on twitter
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Front page