Niagara Gazette

Sports

May 9, 2013

MROZIAK: Sir Alex a winner over all winners

(Continued)

Niagara Gazette — To win at least one of those competitions in a season is impressive enough. Ferguson won three of them simultaneously in 1998-99: the English Premier League championship, the FA Cup and the Champions League title. 

Fergie's success on the pitch, in turn, has elevated Manchester United into the biggest global sports brand of all, with an estimated net worth of $2.23 billion, according to Forbes magazine.

To put that in perspective, the New York Yankees and Dallas Cowboys, America's richest sports teams, both have an estimated value of $1.85 billion. 

Yankees caps may be recognized elsewhere in the world but do those folks really know Yankee baseball? Meanwhile, they not only recognize the red and yellow logo of Manchester United but they also know the team, and not just for being the club that made David Beckham famous. Ferguson played a significant role in making that worldwide recognition possible.

And I haven't even mentioned Ferguson's other trophies, including ten with Aberdeen, the Scottish club he led for eight years before getting the job at Manchester United.

Soccer may remain a sport for which many Americans could not care less. But sports fans seeking the individual who represents the best among the best in sports managers must look across the Atlantic and recognize that it's Ferguson, a man so good at his role that even Queen Elizabeth II has, since 1999, called him "Sir."

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