Niagara Gazette

Opinion

July 10, 2013

DELUCA: Business lessons from a lemonade stand

Niagara Gazette — William John White, III is learning about business on a Niagara Street corner this summer.

In a city that sometimes offers its young people an alluring view of the low road, the 13-year-old honor society student has stepped upon another route this summer.

The inspiration came when the LaSalle Prep student had a need. He wanted some new things — a couple more baseball caps and a few necklaces. He’s a newly minted teen and developing his own sense of style. 

Billy, like all the rest of us, had to make some choices about how to obtain those things he desired. He decided to get to work. 

He and his neighbor, Jaquayla Harpham, 10, have been selling cool drinks at the end of their street, on Niagara and Seventh, since last Saturday, taking advantage of the fireworks traffic. Theirs is not a glamorous location. And the lemonade stand is not some big production. It’s just a little white plastic table with a tattered purple cover.  

But, the pair have earned about $100 in quarters since they began waving their signs.

As those of us in the news media spend much time telling stories about those who make the wrong choices, I always enjoy the opportunity to meet young people seeking a better way. So, I stopped by their little business on Tuesday, and chatted with these two. It got me to thinking about just what the two are learning as they holler and wave their sign at passing cars.

Between them, and Jaquayla’s brother, Jayquan, 12, who sometimes helps out, the kids are getting some hands-on experience in business, which I expect will serve them lifelong.  Such as: 

• Marketing:  When selling a product, it’s always important to consider the cuteness factor. Billy’s little step-sister, Destiny, 11 months, is sometimes recruited to coo and wave from her stroller, while a parent watches from a porch down the block. I got to see her in action. I must say that she’s darned good at customer relations. And she seems to really enjoy the work.

Text Only | Photo Reprints
Opinion
Featured Ads
House Ads
AP Video
Kerry: Humanitarian Cease-fire Efforts Continue Raw: Corruption Trial Begins for Former Va Gov. The Carbon Trap: US Exports Global Warming UN Security Council Calls for Gaza Cease-fire Traditional African Dishes Teach Healthy Eating 13 Struck by Lightning on Calif. Beach Baseball Hall of Famers Inducted Israel, Hamas Trade Fire Despite Truce in Gaza Italy's Nibali Set to Win First Tour De France Raw: Shipwrecked Concordia Completes Last Voyage Raw: Sea Turtle Hatchlings Emerge From Nest Raw: Massive Dust Storm Covers Phoenix 12-hour Cease-fire in Gaza Fighting Begins Raw: Bolivian Dancers Attempt to Break Record Raw: Israel, Palestine Supporters Rally in US Raw: Air Algerie Flight 5017 Wreckage Virginia Governor Tours Tornado Aftermath Judge Faces Heat Over Offer to Help Migrant Kids Kangaroo Goes Missing in Oklahoma More M17 Bodies Return, Sanctions on Russia Grow
Opinion
House Ads
Night & Day
Twitter News
Follow us on twitter
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Front page