Niagara Gazette

Opinion

June 10, 2014

GUEST VIEW: Whirlpool Jet Boat Tours supports work of Niagara Tourism & Convention Corp.

Niagara Gazette — Since the opening of Whirlpool Jet Boat Tours in 1992, our organization has travelled the globe in an effort to establish ourselves as a world-class attraction which is fortunate enough to operate in a world-class destination. However, in the "ultra-competitive" world of tourism, every tourism entity in every town or city that provides tourism opportunities is trying to do the exact same thing. Therefore, it is extremely important to have as many coordinated voices singing the virtues of your destination as possible.  

 

In the early 1990s, Whirlpool Jet Boat Tours operated solely from the Canadian side of the Niagara River. During this time, we attended many tourism trade shows, tour operator sales missions, AAA marketplaces and countless other meetings with tour planners and re-sellers. The representatives of the Niagara Falls, NY CVB (as it was called at that time) promoted Niagara Falls, N.Y., at a time when the stock of attractions, venues and lodging facilities was relatively bare especially when compared to Niagara Falls, Ont.

 

Fast forward to today and you can see new life beginning to emerge in Niagara Falls, N.Y., tourism. Companies such as Whirlpool Jet Boat Tours have been investing in Niagara USA for some time now. The product offerings, quality of facilities, and guest service and amenities are truly competitive on a global scale. While there is still a way to go to catching up with Niagara Falls, Ont., significant progress is being made.

 

Without a strong destination marketing organization, businesses like mine who are responsible to manage finite amounts of working capital, would never have continued to invest in Niagara USA. When Whirlpool Jet Boat Tours opened its US operation in 1997, US operations represented 3 percent of our business. Today, Niagara USA is 50 percent of our revenues. This would have not occurred without the tireless and committed management and staff of the Niagara Tourism & Convention Corp.

Text Only | Photo Reprints
Opinion
Featured Ads
House Ads
AP Video
Raw: Japanese Soldiers Storm Beach in Exercises Raw: Weapons Fire Hits UN School in Gaza Raw: Rocket Launches Into Space With Cargo Ship Broken Water Main Floods UCLA Two Women Narrowly Avoid Being Hit by Train In Virginia, the Rise of a New Space Coast New Sanctions on Key Sectors of Russian Economy Crayola Announces Family Attraction in Orlando US Ready to Slap New Sanctions on Russia Kerry: Not Worried About Israeli Criticism Boater Rescued From Edge of Kentucky Dam Girl Struck by Plane on Florida Beach Dies Rodents Rampant in Gardens Around Louvre House to Vote on Slimmed-down Bill for Border Looming Demand Could Undercut Flight Safety Raw: 2 Shells Hit Fuel Tank at Gaza Power Plant Raw: Massive Explosions From Airstrikes in Gaza Giant Ketchup Bottle Water Tower Up for Sale Easier Nuclear Construction Promises Fall Short Kerry: Humanitarian Cease-fire Efforts Continue
Opinion
House Ads
Night & Day
Twitter News
Follow us on twitter
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Front page