By Thom Jennings
Night & Day
Night & Day — Oklahoma has made some great contributions to popular music including the Broadway musical, Woody Guthrie, Merle Haggard, Roy Clark, Carrie Underwood and even Color Me Badd.
As far as rock bands go, Oklahoma isn’t known for many, and perhaps the best known rock band to emerge from Oklahoma is coming to The Rapids Theatre Saturday night. That band is the multi-platinum selling Hinder, best known for their mega-hit “Lips of an Angel.” They are currently touring in support of their recently released album, “Welcome to the Freakshow.”
So how did a rock band succeed in an area not known for producing rock bands?
“We took advantage of it, and it gave us the opportunity to be the band we wanted to be. When we started the whole indie rock thing was popular on the coast but in Oklahoma City they still loved the old-fashioned rock and that’s what we were doing, so it worked out great for us,” said Hinder drummer and co-founder Cody Hanson by phone from Oklahoma City.
If you listen to Hinder they might remind you of some of the great bands from Canada, and Hanson thinks there may be a reason for that.
“When we first started the bands we looked up to were all Canadian. It’s interesting you bring that up because I am in the studio working with a famous Canadian musician right now, Sal Costa from My Darkest Days.”
Hanson is more than just a drummer, he is the main producer of Hinder’s latest album and gets a writing credit on all the songs. Hanson also “discovered” Hinder singer Austin Winkler at a party when Winkler was singing in a cover band.
“I remember him doing a Godsmack song and maybe some Seven Mary Three. What caught my attention is that he doesn’t sound like anybody else.”
Hanson, Winkler, guitarists Joe Garvey, and Mark King, and bassist Mike Rodden have been with the band since day one. The absence of major lineup changes is what Hanson credits for their success as a live band.
“We get along great and fans that see us having a good time onstage will naturally have a good time watching us play.”
Another reason some fans may want to attend a Hinder concert is that unlike many hard rock bands, Hinder appeals to women.
“We knew right away, even when we were a local band that it was important to appeal to female fans. Our goal was to fill the place with good looking women and if you bring in the women the guys will follow.”
Like many bands, Hinder has found it challenging to get the word out about their new album.
“We fall in a weird spot with regard to rock radio. They have turned their back on us, maybe because we aren’t metal enough. It’s been a while since we were on pop radio and we aren’t crazy enough for alternative radio so we are in an odd spot right now as far as radio goes. That makes it a challenge for us to get out the word we have new music out.” Hanson said.
Of course at this point Hinder could live on their past glories and not have to record any new music. Hanson says that is not what the band is all about.
“If we didn’t make new music it would eat us alive. Musical styles change as you get older and its important to get the material out there so your fans know where you are at the time.”
Hinder appears at The Rapids Theatre on Main Street in the Falls on Saturday with special guests. Tickets are $25 in advance and $30 day of show and available at the Rapids box office or online at ticketfly.com.COMING UP NEXT WEEK: Aretha Franklin, the Queen of Soul, chats with Thom Jennings in advance of her appearance at the Seneca Niagara Casino. Thom Jennings covers the local music scene for Night & Day.