Niagara Gazette — A 10-foot Gibson guitar will “drop” from a new location in downtown Niagara Falls on New Year’s Eve Monday night as the Hard Rock Cafe continues its fourth annual tradition of ringing in the new year with a full scale indoor/outdoor celebration in and around Old Falls Street.
“We are going bigger and better this year with the guitar descending from the Giacomo Hotel and two national artists for a free concert on Old Falls Street,” said Dominic Verni, general manager for the Hard Rock, welcoming the hotel as a new partner to this year’s event. When the guitar drops concert attendees will be able to see it from all vantage points on Old Falls Street, Verni said.
“We see what Hard Rock is doing to move Niagara Falls back into the national spotlight and The Giacomo is thrilled to be a part of it,” said Jeff Deming, general manager of The Giacomo Hotel, which was formerly the United Office Building. “The idea of incorporating the historic United Office Building, one of the few remaining architectural landmarks in Niagara Falls, shows the perfect blend of past and present. Isn’t that what a New Year’s celebration is all about!”
When the guitar drops concert attendees will be able to see it from all vantage points on Old Falls Street, Verni said.
The free outdoor concert will feature mulitiplatinum rock band Everclear and special guests, Eve 6. Also performing are The Albrights. The free outdoor show starts at 8 p.m. with the guitar drop and fireworks at midnight.
The event is created each year by and assortment of businesses in downtown Niagara Falls. “ It’s partners and businesses coming together in downtown niagara falls that want to make downtown a special place to be on new years eve, to bring more people to downtown,” he said. The businesses sponsoring the event include the Seneca Niagara Casino & Hotel, Old Falls Street, The Giacomo Hotel, 103.3 The EDGE, WGRZ TV, Niagara Gazette, Gibson Family of Brands, and Quality Hotel & Suites.
“Hard Rock’s New Year’s Eve Guitar Drop is a great event for Niagara Falls and we know that the whole region benefits when we partner together,” said Jim Wise, senior vice president of marketing, Seneca Gaming Corporation. “This is an event that screams excitement and entertainment, and that’s what Seneca Niagara is about, too.”
Fresh off their joint U.S. tour, Everclear and Eve 6 will be performing songs off their latest studio efforts — and their biggest hits — during the free outdoor concert.
Everclear released its eighth studio album, “Invisible Stars,” earlier this summer. In April 2012, Eve 6 unveiled “Speak in Code” – the band’s first studio release since their 2004 hiatus – heralding a triumphant reunion for its original members.
The live music will welcome the midnight hour when the 10-foot Gibson guitar, painted by local artist Rob Lynch and illuminated by Ken-Ton Electronics, will be lowered off the Giacomo Hotel.
Additional outdoor festivities will include food and beverage concessions, as well as a fireworks display at midnight. In addition, there will be a “Guitar Drop Gala” at the Quality Inn Hotel, and there will be live music and table service available inside the Hard Rock Cafe.
“Quality Hotel & Suites is excited to be partnering with Hard Rock Cafe to bring in the New Year in a way Niagara Falls USA has never seen!, said Chris MacKendrick, general manager of Quality Hotel and Suites. “We are glad we have the opportunity to be part of an event where so many of the downtown businesses are coming together to make sure this event continues to take place in Downtown Niagara Falls.”