Niagara Gazette — On Friday, the Seneca Niagara Casino will be hosting one of the hottest bands from the last 10 years, The Fray. Formed in Denver in 2002 when guitarist Joe King met lead vocalist and pianist Issac Slade in a record store, The Fray has built a massive following the old fashioned way, by writing great songs and producing great records.
Fans attending the show will be some of the first to hear songs from The Fray’s next album, including their latest song “Love Don’t Die,” which was released on Oct. 14. The tentative release date for the full album is Jan. 14.
“The response from peers, my 8-year-old daughter and the label has been overwhelmingly positive. It sounds fresh modern but still sounds very much like The Fray. We are working with Stuart Price, who is known for his electronica work and mixing with our organic sound so it sounds really exciting,” Joe King noted during a recent phone interview.
If “Love Don’t Die” is any indication, the album is definitely modern sounding and upbeat. Their last album, 2012’s “Scars & Stories” was dark and reflective.
“I think music reflects a time in your life and during the last record we were in a valley with many sweeping changes in our life. This record is bright and sunny, which reflects where we are as a band right now. Great things are happening now and it reflects in our music,” King noted.
The Fray is an American success story, a band that built a following in their hometown of Denver Colorado and then through word of mouth and social media. Their debut album, “How to Save a Life,” went platinum on the strength of the single “Over My Head (Cable Car),” and the album’s title track.
Even though the band is working with a big name producer, King is quick to note the band still understands the importance of a well-written song.