Niagara Gazette — On Friday, the Seneca Niagara Casino will be hosting one of the hottest bands from the last 10 years, The Fray. Formed in Denver in 2002 when guitarist Joe King met lead vocalist and pianist Issac Slade in a record store, The Fray has built a massive following the old fashioned way, by writing great songs and producing great records.
Fans attending the show will be some of the first to hear songs from The Fray’s next album, including their latest song “Love Don’t Die,” which was released on Oct. 14. The tentative release date for the full album is Jan. 14.
“The response from peers, my 8-year-old daughter and the label has been overwhelmingly positive. It sounds fresh modern but still sounds very much like The Fray. We are working with Stuart Price, who is known for his electronica work and mixing with our organic sound so it sounds really exciting,” Joe King noted during a recent phone interview.
If “Love Don’t Die” is any indication, the album is definitely modern sounding and upbeat. Their last album, 2012’s “Scars & Stories” was dark and reflective.
“I think music reflects a time in your life and during the last record we were in a valley with many sweeping changes in our life. This record is bright and sunny, which reflects where we are as a band right now. Great things are happening now and it reflects in our music,” King noted.
The Fray is an American success story, a band that built a following in their hometown of Denver Colorado and then through word of mouth and social media. Their debut album, “How to Save a Life,” went platinum on the strength of the single “Over My Head (Cable Car),” and the album’s title track.
Even though the band is working with a big name producer, King is quick to note the band still understands the importance of a well-written song.
“We aren’t a production band, for us we have always focused on the song and if it holds up on an acoustic guitar or a piano. You can tell the difference between a classic song by Paul Simon on acoustic guitar and something that relies on a lot of technical production. We believe the song has to hold up on its own before we add production values.”
Over the years music writers have favorably compared The Fray to bands like U2 or Coldplay. What music writers think is important to King, but it still doesn’t compare to the feedback he received from his eight year old daughter who wasn’t even born when the band formed.
“It’s a trip! We started The Fray 11 years ago writing songs in our parents basement. Issac and I used to sit up until 4 a.m. talking about songs. It’s hard to believe we have been doing this for 10 years.”
In an era when few bands are in a hurry to record new music, The Fray will be releasing their second album in around two years. King explained part of the logic behind getting back in the studio so quickly.
Even though the album isn’t scheduled to be released until January, fans attending the show on Friday will get the first taste of the new material.
“We just finished rehearsing yesterday and you will hear just about the whole new record in the set. Of course we will play the older stuff that we enjoy playing.”
That is a bold move from an established band.
and shows some serious confidence in the new material. It should be a great night of music and a must-see event for fans of the band.Thom Jennings covers the local music scene for Night and Day.