By Michele DeLuca
Niagara Gazette — Moving the three-year-old Niagara Falls Music & Art Festival to Old Falls Street has increased interest in event by threefold, according to planners.
Formerly held on Main Street by the Main Street Small Business and Professional Association, the festival, planned for June 28-30, has been moved to a location just outside of the Niagara Falls State Park — a location that has already birthed the increasingly successful Niagara Falls Blues Festival.
“The goal was always to make it a citywide event,” said Rick Crogan, director of the festival. The business association, of which Crogan is president, is no longer running the event but is now a sponsor, he said.
An anticipated 150 vendors will be at the festival, selling a wide variety of items from food to art. Among the food vendors are an anticipated variety of food trucks from Buffalo including House of Munch, Sweet Hearth’s, R&R BBQ and Lloyds BBQ, according to Mary Jo Zacher, who is overseeing the vendors at the event.
Organizers are still seeking sponsors for the festival, as there are no funds coming from the city. Proceeds will benefit the 2013 Children’s Summer Classes at the Niagara Arts and Cultural Center.
The event has joined forces with the Hard Rock Cafe, Old Falls Street and Global Spectrum and the NACC, Crogan said.
“We’ve partnered with everybody,” he noted. “It’s the only way this festival is going to be successful.”
All the details will be announced at a press conference at 2:30 today on Old Falls Street, including the full music lineup and a special community award.
For more information visit www.festivalatthefalls.com or call the Niagara Falls Music & Arts Festival office at 534-9960.