Niagara Gazette —
“We’re a dying breed,” he said.
And while the group has expanded its offerings to live performances in recent years and continues to undergo a major expansion, the bread and butter of its operation still often lies with movie screenings.
Pritchard said the theater will also lose an artistic side through the process, often relying on paid and volunteer projectionists who know how to run the decades-old technology of 35 mm projectors. The theater will still hold on to those for a rare showing and as part of its historical tours, but for now the onus will be put on modernization.
Rouleau added the funding push is already under way with signs placed in the theater’s lobby seeking donations from patrons and about $2,000 drawn from the business community. But if the theater is to meet the industry deadline, it will have to do better than that.
“We’re 50 percent of the way there,” he said.
Those who would like to donate can go to www.rivieratheatre.org/support-us, contact Rouleau at 692-2413, ext. 410 or make checks payable to Riviera Theatre, 67 Webster St., North Tonawanda, NY 14120.
Contact reporter Michael Regan at 693-1000, ext. 4115.