Niagara Gazette

December 19, 2013

Casino balcony change caters to younger crowd

Staff reports
Night & Day

Night & Day — With the $26 million renovation of its main gaming floor nearly complete, officials at Seneca Niagara Casino are now focusing on a new presentation that will offer gaming and entertainment excitement to a new group of customers.

Starting Dec. 26, the balcony area overlooking the main gaming floor will open to customers 18 years of age and older. Dubbed “The Mezz,” the area will continue to offer a wide selection of the latest and most popular slot machine offerings, just as it has for most of the casino’s 11-year history. In order to accommodate younger guests, the area is being walled off so those entering and leaving the area will be required to show identification. No alcohol service will be provided in The Mezz. 

“The balcony has been a very popular gaming area since we opened and patrons enjoy not only the games that are offered, but also the location overlooking the gaming floor,” said Cathy Walker, president and CEO, Seneca Gaming Corporation. “The Mezz gives us a unique, controlled location by which to introduce younger customers to all of the excitement available at Seneca Niagara Casino & Hotel and, in our opinion, a more rewarding entertainment experience than what they are accustomed to at other regional gaming venues.” 

New guests in the 18 to 20 age-range will be allowed to sign up for a Seneca Player’s Club card and will be eligible to receive limited rewards. Seneca Gaming Corporation officials expect The Mezz to be most popular during evening and weekend hours. 

“Creating a new environment in The Mezz is a continuation of the transformation that has been felt throughout the resort, most notably with our beautiful new casino,” said Jim Wise, senior vice president of marketing, Seneca Gaming Corporation. “Our existing guests will continue to enjoy The Mezz for its location — with its access to Thunder Falls Buffet and our self-park garage — and will continue to enjoy that part of our property just as they always have. At the same time, younger customers, who are more apt to come out in the evenings and on weekends, can now add the region’s premier gaming venue to their list of entertainment options.”

The change follows the recent official unveiling of other upgrades at Seneca Niagara Casino.

Changes include new slot displays and contemporary table game layouts and canopies, each complemented by plush new furniture and enhanced lighting, helping to create a distinctly energetic atmosphere across the 88,000-square-foot area, casino officials said.

A brand-new Keno Bar has been created adjacent to the entrance to Thunder Falls Buffet, while a larger, brighter Player’s Club booth, located in the southeast corner of the gaming floor, has prominent signage, an easily accessible location, and includes more stations for customer service.

Officials said a key to the design is a new layout with wider, more open walkways, which allow for easier navigation. Aesthetic changes also include new, richly-colored carpeting, covering a total area of approximately two acres, brighter lighting and fresh wall coverings.