Mike Gilbert, the team’s vice president of communications, said the Sabres got more than 1,500 new season tickets from the promotion.
But like anything, Gilbert added that the pricing strategies’ best weapon was a successful team.
“When we came out with the variable pricing, we thought it might work, but we weren’t sure,” he said. “But the play of the team helped tremendously. People want to come and see a winner.”
Starpoint grad Scott Kopec said fans not only like to come out and see a good product, they like to crank up the volume, too.
“It was five times louder than a normal game the other night,” Kopec said. “Everyone was amped up for the first playoff game in five years. The fans that come to playoff games know it’s do or die. You could see the difference when you walked in the arena. The people were chanting already. It’s not like that during the regular season.”
“It’s the playoffs. I can’t describe it,” she said. “Everything’s on the line. You want them to play until it’s June and it’s hot out. You want to come to the arena wearing your jersey and your shorts.”
Contact Tim Schmitt at (716) 282-2311, Ext. 2266.