Niagara Gazette — Tourism promotion efforts in Niagara Falls and the surrounding region will soon be getting a boost from the federal government.
U.S. Sen. Kirsten Gillibrand announced Monday during a press conference in Youngstown a decision by the federally funded, non-profit group, Brand USA, to include the Greater Niagara Region in its future efforts to attract international travelers.
Gillibrand said Brand USA will promote the Greater Niagara Region as an international travel destination, featuring the Falls region as a "Trip Idea" on the New York state page of its Discover America website.
Brand USA was created in 2009 to lead a promotional campaign aimed at drawing more international travelers to destinations in America. Gillibrand said the addition of the Greater Niagara Region will put the Falls, Buffalo and other local points of interest at the forefront of that effort.
"The Greater Niagara Region is a do-not-miss for international travelers coming to the U.S.," Gillibrand said. "This new attention by Brand USA will only enhance the work we've done as a community to make Niagara an international travel destination. Niagara County is a family friendly destination with iconic natural and cultural landmarks that people of all ages can enjoy. An increase in international visitors to Niagara would increase our export growth, facilitating job creation in the region."
In April, U.S. Sen. Charles Schumer, D-N.Y., wrote to officials at Brand USA, pointing out to them that key Western New York destinations, including Niagara Falls itself, were left off of the group's federally funded promotional materials. On Monday, Schumer applauded Brand USA's decision to include the Falls and other "Western New York gems" on its Discover America New York state page.
“Today’s news means that the Niagara region should expect boatloads of extra visitors at this natural wonder, and premier Western New York tourist destinations will also receive increased attention and visitors,” Schumer said.