Niagara Gazette

Local News

March 10, 2013

Riviera adds former Maziarz aide to development position

Niagara Gazette — The historic Riviera Theatre has hired a new director of development as plans to renovate and expand the popular venue continue.

Gary J. Rouleau was hired this week to fill the brand new position. He is a longtime grant consultant and former development aide to both current state Sen. George Maziarz, R-Newfane, and former Gov. George Pataki. 

In his new role, Rouleau will coordinate all activities related to development, fundraising, grants and capital campaigns for the theater, Director Frank Cannata said.

He said the nonprofit theater has hired Rouleau for past campaigns, and a good working relationship already exists between both parties. However, never before has such a full-time position existed within the theater.

"We've never really had a development position," Cannata said. "We're going to take a more aggressive approach to financial support from throughout Western New York."

The driving factor, he said, involves current and future improvements at the theater, which has already included about $2 million in improvements in recent years. 

On the horizon are even bigger plans, he said, including a planned full-restoration of the venue's marquee this spring (using matching funds through the New York Parks grant program and Wendt Foundation) and the demolition of nearby 68 Main St., using about $365,000 in Brownfield program grants.

The demolition will in turn create space for an overall $4.5 million expansion of the theater into a full-scale performing arts center, including additional performance space, an entrance off Main Street, improved facilities and more.

Cannata stressed that attendance and bookings at the venue are at an all-time high, and said it's important for the theater to convey the message that its fundraising pull is sizable.

"The theater is booming," he said. "We've brought in national and international acts ... but people won't donate money unless you ask them for money."

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