Niagara Gazette

Local News

May 5, 2014

De Dees Dairy owners to open new Mom's restaurant on Buffalo Avenue

De Dees Dairy owners to open new Mom's restaurant on Buffalo Avenue

Niagara Gazette — A Falls institution has been given a new lease on life.

Mom’s Family Restaurant, the Niagara Falls Boulevard diner that closed at the beginning of the year, has new owners and a new location.

Gary Wilcox, along with his son Ryan Wilcox and his nephew Bob Urso, purchased the restaurant’s name, furniture and kitchen equipment and plan on opening at the former Eddie Jay’s restaurant site on Buffalo Avenue within a month.

The elder Wilcox said the goal is to keep the feel of the new space as close to that of the Niagara Falls Boulevard spot as possible.

That includes having the Quickdraw lottery game and making many of the same dishes that were staples at Mom’s, Gary said.

Mom’s booths and light fixtures are already taking shape in the new dining room and the historic pictures of the Cataract City that adorned the walls of the old restaurant are now hanging at the Buffalo Avenue site.

“We’re trying to even pattern the inside (like Mom’s) with the decor,” Gary said.

But more importantly, Gary explained, the new Mom’s will carry on the tradition of having affordable prices, great food and heaping servings.

“That keeps people coming back,” he said.

Wilcox and Urso, along with Gary’s wife and Ryan’s mother Debi Wilcox, have run De Dee’s Dairy ice cream stand for the past nine seasons. The family bought the well-established Falls spot nine years ago after it had 22 successful years and has continued that tradition, growing the business along the way.

The family, long-time residents of the city’s LaSalle neighborhood, have been going to Mom’s since they were children.

Gary, 60, used to go with his father, who ran a nearby grocery store, he said.

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