Niagara Gazette

Local News

May 4, 2014

NTCC officials host meeting to better inform industry officials, politicians of activities

(Continued)

Niagara Gazette — Republicans in the legislature and several current and former members of the city council had expressed concerns about the agency’s spending practices and transparency.

Percy said the reports released Friday, coupled with behind the scenes efforts to engage politicians and community members, are aimed at better advertising the work of the agency.

”We have to do, myself and even my team, have to do a better job talking to the community, talking to our stakeholders and talking to our elected leaders so that they too understand what we’re doing, they too have a voice in these documents and they too have a voice in the direction of this organization and destination,” he said.

Percy said that measuring the success of a tourism agency can sometimes seem “intangible,” and so he and his team need to consistently let the public know what they are up to.

”It’s hard for people to understand the tourism industry,” he said.

Frank Strangio, the NTCC board chair and hotelier, stressed how important tourism is to the county and the region.

”It is an industry that brings dollars to our community through jobs, through tax revenues and in order to allow it to prosper you have to market,” Strangio said.

The tourism industry is the second largest industry in Niagara County, according to the materials distributed at the event.

Strangio praised Percy and his staff, saying they have done an excellent job to readies bed tax revenues.

”I can’t stress enough that marketing moves the needle,” he said.

Contact reporter Justin Sondel at 282-2311, ext. 2257

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