Niagara Gazette — "The more you preach that message, the fewer votes you get," said political scientist Doug Muzzio of Baruch College. "So shut up or attack your opponent."
Long calls for cutting taxes, paring regulation and slashing spending to balance the budget. But her campaign has been notable for a steady stream of releases attacking Gillibrand for months on everything from not agreeing to more debates (they have one scheduled for Oct. 17) to a series of economic issues.
A prime target has been the senator's support for President Barack Obama's health care law, which includes a tax on medical-device makers. Long has cast the tax as a job killer and pounced when central New York manufacturer Welch Allyn cited the tax as one reason for the loss of about 45 local jobs.
"It's Senator Gillibrand's failed policies that are leading to job losses in these specific areas," Long said.
A super PAC debuted an ad in upstate markets this week echoing Long's attacks on Gillibrand.
Gillibrand has largely ignored Long's comments, though a spokesman for the senator's re-election campaign defended her record.
"Senator Gillibrand is focused entirely on her agenda of growing jobs and the economy, cutting middle class taxes and ensuring more manufacturers across the state are stamping products with 'Made in America' — not hyper-partisan political attacks," spokesman Glen Caplin said in an email.
Gillibrand, who has raised more than $14 million this cycle, has started running upbeat ads around the state. They are expected to run through Election Day.