Niagara Gazette

Local News

March 27, 2014

BUSINESS: Google offering free online help to firms.

(Continued)

Niagara Gazette — Google is offering free guidance on setting up a website, a template for creating a professional website and free web hosting for one year to anyone willing to sign up for a gmail and Google+ account, the company's email and social media platforms respectively.

Seth Piccirillo, the city's director of community development, demonstrated the site and showed several videos produced by Google explaining the advantages of a well-designed site and the importance of search engine optimization and search engine marketing.

While the event comes during "Get Your Business Online" week, the services will continue to be available and can be accessed at www.gybo.com.

Jeff Flach, owner of the Gorge View hostel on Third Street, already has a website for his business, but attended the session to learn more about search engine optimization.

"It's one thing to have a website," Flach said. "It's another to have a good one and another thing to have a good one that gets found."

Flach said he was hoping the presentation might go more in-depth on search engine optimization, methods of organization that make a website more likely to come up as a result in a search, but that he might visit the website to dig deeper on his own.

"That's very complicated stuff that a small business man, no matter how smart or how dedicated or how focused they are, can't ever learn enough of," Flach said.

Contact reporter Justin Sondel at 282-2311, ext. 2257

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