Niagara Gazette — TOWN OF NIAGARA — It is the oldest businesses in the community.
So it's only fitting that this year — the 200th anniversary of the Town of Niagara itself — Marsh's General Store will be taking part in what has become one of the town's biggest annual events — the Electric Lights Parade on Military Road.
"This is our first time participating," said Pam Marsh, part of the third generation of the Marsh family to own and operate the gas station and convenience store located at 7535 Packard Road. "We've always attended but never took part. We're looking to put our name out there and hopefully have a good time and a few laughs along the parade route."
Now in its eighth year, the Electric Lights Parade has been held each year just after Halloween as a way to celebrate the beginning of the holiday season leading up to Thanksgiving and Christmas.
The parade starts at 5:30 p.m. today and will follow its usual route: down Military Road from Fourth Avenue, ending at the K-Mart store at the intersection of Packard Road.
It will feature more than 70 marching bands, fire companies, veterans' organizations, community and service groups and, of course, Santa Claus who will be on hand following the parade for photos and visits with children and families. Parade participants will be professionally judged based on various categories.
The Marsh family will be represented by a float surrounded by what Pam Marsh expects will be as many as 20 family members and store employees.
"We have an old gas pump and our banner which says our name and that we're the oldest business in the town," she said. "We'll also have our employees walking the route handing out calendars and candy along the way. Our employees have been very good about participating and putting things together."