Niagara Gazette

Features

May 10, 2013

TOM’S CORNER: Quiet, it’s a secret ... I’m buying a car

Why it is that car sales people experience what seems to be the worse treatment of professional sales people in the world of business? 

The other day a friend of mine who is a salesman at a long established car dealership locally, walked across his lot inspecting the vehicles that were for sale to make sure they were clean, “ballooned up” (a term used to describe vehicles that have colorful, helium-filled balloons attached to them to bring attention to the car lot) pristine and ready for presentation to prospective buyers.

This salesman noted a customer driving back and forth in the car lot perusing the vehicle inventory. With a friendly gesture my friend flagged the customer down to ask him what he was looking for in an effort to make his vehicular shopping experience easier. The customer bellowed a warning that if he was a car salesman he was not going to put up with that kind of pressure !!$$##! … Well, ahem, you get the gist.

The question that came to mind was,  “Why such an aggressive attitude?” Possibly this customer had a bad experience with a car salesman at one time (or someone he knew did). My friend immediately gave the customer a business card and told him that, when he was ready to buy, let him work with this customer because he enjoyed working with people like him who know exactly what they want! This completely disarmed the aggressive, secretive gentleman who didn’t want anyone to know he was in the market to buy a vehicle even though he was driving back and forth in the car lot.

What’s the big secret? Why so hush-hush and defensive? Historically, some people have classified all car salesmen in the category  “All Car Salesmen Are Pressure-Applying Thieves.” And while this might be true for a very small percentage of people in the business (as is true in any profession) it is not the rule. This attitude is probably the result of the way cars were priced years ago when there was much more wiggle-room in pricing and hiding incentives simply because there was no way for the consumer to gain access to the pricing information on vehicles. Hence, some dealers would confuse pricing in order to muddle negotiations and gain unfair advantage. However, with the dawn of the Internet there is so much accurate information available on pricing, as well as comparative pricing and incentive programs made available by the carmakers.  Because carmakers make such info available to the public, there is no reason you should worry about being taken advantage of and fear overpaying for a vehicle.

Text Only | Photo Reprints
Features
  • SUN LIFE wine fest 3 072014.jpg [Duplicate] Sip the Niagara Wine Trail's best in one location The Niagara Wine Trail reveals it's sweetness slowly, and only to those dedicated enough to spend the time. There are 27 wineries and to sample a taste of each requires much driving through the backroads of the Niagara region, and far too much sipping to make driving a logical possibility. That's what makes the trail's 6th annual Wine and Culinary event such a good idea. Wine lovers who've always wanted to explore the new and unusual offerings of the 14-year-old wine trail, can do so next weekend, all in one place.

    July 22, 2014 3 Photos

  • SUN LIFE Open gardens 4 072014.jpg [Duplicate] Niagara gardeners take part in fest's Open Gardens program

    As they looked out over the near-half-acre that is the Blyth garden in the Town of Tonawanda, a visitor asked Linda Blyth if they ever get weeds.

    July 21, 2014 10 Photos

  • mug - Tybor, Chris RGB FIT FOR LIFE: The components, signs of an effective diet

    According to the latest research, “keto diets” or very low-carb diets are not more effective long-term than other diet methods. A wide range of diets work and I won’t debate the value of each and every diet or method out there, but the keys to a successful diet need to take the following into consideration:

    July 21, 2014 1 Photo

  • SUN LIFE terrariums 2 072014.jpg [Duplicate] Terrariums — for the love of nature

    Terrarium workshops by Sara Johnson of Sylvatica 

    July 21, 2014 3 Photos

  • NIA Fire Trucks art 2 071914 Local fire departments display their antique fire trucks at Canal Fest

    Canal Fest premiered a new event on Thursday afternoon with the first Vintage Fire Truck Muster, featuring antique firefighting vehicles from as early as 1872.

    July 18, 2014 4 Photos

  • Debutante 2 Falls debutante program aims to teach girls the art of success

    Many of the young girls in the newest debutante class in Niagara Falls have bigger challenges in their lives than practicing curtsies and writing thank-you notes.

    July 14, 2014 3 Photos

  • SUN LIFE milk 1 071314.jpg [Duplicate] LOCKPORT: Farm couple shares organic dairy farming methods. When Tina Kowalski is out grocery shopping and she sees someone pick up a carton of organic milk, she sometimes walks over to thank them. If that carton is produced by the Upstate Farms dairy cooperative, there's a good chance it contains milk from one of the 60 dairy cows on her Lockport Farm. And she just loves those cows.

    July 13, 2014 4 Photos

  • mug - stack, catherine RGB [Duplicate] [Duplicate] NATURAL HEALTH: Do you really know what you are eating?

    Many individuals fall for words like “all natural,” “heart healthy” and pretty pictures of fruits and vegetables when shopping for groceries. These very misleading marketing ploys are partially responsible for the rising numbers of those diagnosed with heart disease and diabetes and people suffering from obesity even though they are eating foods that claim to benefit their health.

    July 13, 2014 1 Photo

  • SUN LIFE exercise 2 071314.jpg [Duplicate] Local venues follow trend, offer free public exercise programs

     Following a trend of public, outdoor exercise programs, a number of local venues are offering their own free events aiming to get residents outside and active during the summer.

    July 13, 2014 3 Photos

  • SUN LIFE never stop learning tarot 1 071314.jpg [Duplicate] NEVER STOP LEARNING: It's all in the cards — tarot cards

    I’m sure I’m not alone in believing that it is human nature to be curious about the unknown, the things we cannot see or explain. 

    July 13, 2014 2 Photos

Featured Ads
House Ads
AP Video
Raw: Israel Bombs Multiple Targets in Gaza Veteran Creates Job During High Unemployment Raw: Cargo Craft Undocks From Space Station Widow: Jury Sent Big Tobacco a $23B Message New Orleans Plans to Recycle Cigarette Butts UN Security Council Calls for MH 17 Crash Probe Obama Bestows Medal of Honor on NH Veteran Texas Sending National Guard Troops to Border Hopkins to Pay $190M After Pelvic Exams Taped Foxx Cites Washington 'Circus Mirror' NASA Ceremony Honors Moon Walker Neil Armstrong Obama Voices Concern About Casualties in Mideast Diplomacy Intensifies Amid Mounting Gaza Toll AP Exclusive: American Beaten in Israel Speaks Obama Protects Gay, Transgender Workers Raw: Gaza Rescuers Search Rubble for Survivors Raw: International Team Inspects MH17 Bodies Raw: 25 Family Members Killed in Gaza Airstrike US Teen Beaten in Mideast Talks About Ordeal 'Weird Al' Is Wowed by Album's Success
Opinion
House Ads
Night & Day
Twitter News
Follow us on twitter
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Front page