Niagara Gazette


July 15, 2013

Local makeup artist is making it up as she goes

Niagara Gazette — To listen to Stepanie Signorelli tell it, her rise from a beauty school student to the catwalks of Fasion Week in New York City happened in a blink of an eye.

Certainly she admits to some really lucky breaks, especially when she asked a question from the front row of a makeup seminar given by a leader in the industry, which opened the doors to her to assist some of the top artists in the industry.

But, to Signorelli, the route has taken a lot of hard work, and her successes have resulted in the opening this spring of her own business, a stylish boutique called “The Makeup Parlour” at 10158 Niagara Falls Blvd., near the Niagara Falls International Airport.

“I’ve been looking for a place for years,” said the 1998 LaSalle High School graduate who remembers how, while she was struggling back in high school to find a career path, her bedroom was always filled with friends who wanted her to do their hair and makeup.

It is makeup that is her true love, she says, and her skills showed themselves early when, at age 16, she traveled makeup counters throughout the region with her mom, Debbie Signorelli, a representative for Yves Saint Laurent. One day she started putting makeup on customers. That led to a position when she turned 18.

“That’s when I fell in love with skin care,” she said recently during an interview in her new boutique. 

She became a certified esthetician and moved to Las Vegas where she got a job with Sephora. She believes that the makeup company changed the retail makeup game, providing educational seminars every day. 

“I just soaked it up. I loved it,” she said of the product knowledge she gained.

It was during a workshop with celebrated makeup artist Charlie Green that Stephanie raised her hand and asked about how to break into the business. Green told her to call a certain agent and the agent gave her advice to start doing weddings and to get her photo book resume into better shape. About a year later, in 2011 she went back to the agent and the agent gave her her first shot at assisting.

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