Niagara Gazette —
Moving rehabilitation efforts to the exterior of the building may assist in continuing that trend, he said, perhaps boosting the 176 events held last year in the theater and the 100,000 patrons who came to see the shows. The theater has a 1,140-person capacity.
"They're going to have an immediate impacts and are going to have important economic benefits," Rouleau said, of both the updated marquee and the expansion. "People can actually see the process."
And while the big government grants and occasional corporate sponsorships have been the bread and butter of past rehabilitation projects and recent work to the exterior, small donations also add up, including a check for $500 given on Monday to the theater by Pist’n Broke Cruisers and Canalside Creamery, who put together summer classic car cruise nights each year on Webster Street.
Most of the theater's operational costs are through ticket and concession sales, leaving a gap between the theater's lofty ambitions and its overall funding portfolio. But with momentum continuing to build, that may change.
"Every dollar helps," Rouleau said. "No amount is too small."
Contact reporter Michael Regan at 693-1000, ext. 4115.