Niagara Gazette


December 4, 2008

EXTRA: Yellow expected as a bright spot for 2009


AP Fashion Writer

NEW YORK (AP) _ Enough gloom and doom: There's a prediction from a leading color source that cheerful and sunny yellow will be the influential color of 2009.

Pantone, which provides color standards to design industries, specifically cites mimosa, a vibrant shade of yellow illustrated by the flowers of some mimosa trees as well as the brunch-favorite cocktail, as its top shade of the new year. In general, Pantone expects the public to embrace many tones of optimistic yellow.

"I think it's just the most wonderful symbolic color of the future," says Leatrice Eiseman, executive director of the Pantone Color Institute. "It's invariably connected to warmth, sunshine and cheer — all the good things we're in dire need of right now."

In the spring fashion collections previewed earlier in the fall for retailers and editors, yellow brightened the runways of Carolina Herrera — who called her favorite shade marigold — Badgley Mischka, Zac Posen and Michael Kors, among others. Kors even included a retro yellow polka-dot bikini that clearly harkened back to a more upbeat time.

Yellow can be tricky to wear. It's best as a pop — either a shoe, handbag or T-shirt — rather than an all-over outfit color, advise stylists Jesse Garza and Joe Lupo. But the right shade of yellow for your skin tone can make your whole look come to life.

"People want to wear color to bring a smile to their face," says Garza, who co-wrote with Lupo the new book "Life in Color: The Visual Therapy Guide to the Perfect Palette — for Fashion, Beauty and You" (Chronicle Books).

The fashion world first embraced orange a few years ago and that has evolved into yellow, which had already been gaining popularity in the home market, too.

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