Niagara Gazette


March 1, 2012

EDITORIAL: We’re all on the line with Nik Wallenda

Nik Wallenda will not be the only one walking a tightrope over Niagara Falls this summer.

Like it or not, the entire region has joined his daredevil efforts and now it's time to join together and create a safety net of sorts so that whatever occurs this June, the region will benefit from the international publicity.

We are calling on all our leaders and tourism stakeholders to join forces and create a supercommittee, of sorts, to make sure that the international publicity to be generated by Wallenda’s dangerous stunt is not be wasted.

The committee should begin planning now to coordinate events throughout the weeks leading up to and just after Wallenda’s walk.

All of our international guests — including global tourists and media representatives — will have money in hand and should have access to colorful and detailed lists of coordinated activities occurring in celebration of the event; as well as lists of other things to do here and access to their options for dining and places to stay. 

There should be a website so that those around the world who are “Googling” the event will land easily on a page promoting both the walk and the region.

Hopefully some of the city’s simplified signage will be in place so we don’t lose anybody, and a force of friendly volunteers can be recruited to answer questions and promote the city, as fortification to the work already being done by the volunteer Niagara Greeters group run by the Niagara Tourism and Convention Corp.

We’re in this together people.

And, Wallenda is walking. So, like Mickey Rooney used to say “Let’s put on a show!”

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