Niagara Gazette

September 29, 2012

Briody-produced community video entered in national Pink Glove Dance contest

By Joyce M. Miles
Niagara Gazette

Niagara Gazette — LOCKPORT — Staff, residents and friends of Briody's hope to dance their way to the top prize in an online contest that underwrites breast cancer research.

The Lincoln Avenue health care facility's entry in the 2012 Pink Glove Dance II video competition will "premiere" Oct. 11 at the Historic Palace Theatre, one day ahead of the launch of online voting across the country.

Upward of 120 local residents have cameos in the Briody's staff-produced video: owners, associates and residents of the adult care home, their family, Barge Canal Optimists, Zonta and Rotary club members, Boy Scout Troop 40, the Niagara County mounted police, city police officers and firefighters, local business owners, visitors to the annual Newfane Community Days ...

In the video, they're all dancing to the beat of Jay Sean's "Down," and waving their pink medical-gloved hands around, to raise awareness of breast cancer issues.

Footage was shot in multiple locations, including Ida Fritz Park and Erie Canal Locks E34 and E35, where Briody staff did their song-and-dance routine multiple times while riding a Lockport Locks & Erie Canal Cruises boat in July.

"It's just craziness, really. Craziness for a great cause," said Briody's Director of Nursing, Nancy Babis. "If we end up losing, but we raised awareness and a few dollars for the cause, well, mission accomplished."

The Pink Glove Dance Video contest is sponsored by Medline, an Illinois-based medical supplier of the pink gloves that must be showcased in all contest entries. Medline donates $1 from every case of gloves it sells to the National Breast Cancer Foundation, to fund mammograms for women who can't afford them. 

To promote the gloves and cancer prevention, Medline made a Pink Glove Dance video in 2009 that turned out to be wildly popular online, and spawned a grass-roots dance video-making effort by health care facilities, elementary schools, even a minor league baseball team and the Penn State University women's basketball team.

Encouraged by the spontaneous mimicry, Medline held a contest in 2011 and fielded 139 entries, including one from Highland Hospital in Rochester that won second place. Producers of the top three entries are awarded $10,000, $5,000 or $2,00 cash to pass on to the breast cancer research project of their choosing. 

Briody's is hoping to snag the top prize for Dr. Robyn Lally, who through the U.B. School of Nursing is developing a web site to help breast cancer patients navigate the maze of treatment issues that arise with a cancer diagnosis. Babis said the prize would allow Lally to add a component for spouses and relatives of cancer patients.

"Our $10,000 would do a lot for Doctor Lally. We felt we could really make a difference" by making the video, she said.

Briody's video entry was produced by four staff members who were taught by LCTV technicians how to shoot and edit video; the community cable organization loaned them the video cameras too. The staff formed a committee that picked the dance song — there were six to choose from — then went about conceiving a story to go with it.

They got significant creative help from Briody's unit secretary Yiniva "Charity" Cordle, a 20-year-old U.B. student who suggested and played a key character in the video.

Cordle's Morph — a nameless, faceless, uni-color figure — represents breast cancer patients who triumph over the disease.

"The idea came to me from watching last year's videos. They all seemed very similar. I wanted ours to stand out," Cordle said.

The edited video is zany and uplifting, paying photographic tribute to local breast cancer survivors at the end. The producers are hopeful they've got a winner going up at www.pinkglovedance.com.

"We believe laughter is the best medicine. We want people to see that in our video — and vote for us!" Babis said.

Medline will post dance video entries from around the country and let the public pick the winners. Online voting will be held from Oct. 12 to Oct. 26; voters must have a Facebook account in order to vote. The top three winning videos will be announced Nov. 2 on the website.

The Briody's video also will be shown at on the Palace Big Screen at 5 p.m. Oct. 11; admission is free and all community members are welcome, Babis said.

Briody's residents, who donned pink tie-dye T-shirts and all kinds of pink accessories for their cameos in the video, will have their own video screening Oct. 12.

Vote for the Briody's video! Medline's 2012 Pink Glove Dance Video contest will be held from Oct. 12 to Oct. 26. All entries, including the video made by staff of Briody Health Care Facility, will be viewable online at www.pinkglovedance.com. The three videos that get the most votes in public polling will win cash prizes of $10,000, $5,000 or $2,000, for select breast cancer research projects. Briody's is trying to win the top prize for U.B. School of Nursing researcher Robyn Lally, who's developing a web site to help breast cancer patients learn about trials, treatment options and outcomes. Help make Briody's video No. 1 in the nation: Starting Oct. 12, vote for it using your Facebook account.