Niagara Gazette


September 29, 2012

Briody-produced community video entered in national Pink Glove Dance contest

Niagara Gazette — LOCKPORT — Staff, residents and friends of Briody's hope to dance their way to the top prize in an online contest that underwrites breast cancer research.

The Lincoln Avenue health care facility's entry in the 2012 Pink Glove Dance II video competition will "premiere" Oct. 11 at the Historic Palace Theatre, one day ahead of the launch of online voting across the country.

Upward of 120 local residents have cameos in the Briody's staff-produced video: owners, associates and residents of the adult care home, their family, Barge Canal Optimists, Zonta and Rotary club members, Boy Scout Troop 40, the Niagara County mounted police, city police officers and firefighters, local business owners, visitors to the annual Newfane Community Days ...

In the video, they're all dancing to the beat of Jay Sean's "Down," and waving their pink medical-gloved hands around, to raise awareness of breast cancer issues.

Footage was shot in multiple locations, including Ida Fritz Park and Erie Canal Locks E34 and E35, where Briody staff did their song-and-dance routine multiple times while riding a Lockport Locks & Erie Canal Cruises boat in July.

"It's just craziness, really. Craziness for a great cause," said Briody's Director of Nursing, Nancy Babis. "If we end up losing, but we raised awareness and a few dollars for the cause, well, mission accomplished."

The Pink Glove Dance Video contest is sponsored by Medline, an Illinois-based medical supplier of the pink gloves that must be showcased in all contest entries. Medline donates $1 from every case of gloves it sells to the National Breast Cancer Foundation, to fund mammograms for women who can't afford them. 

To promote the gloves and cancer prevention, Medline made a Pink Glove Dance video in 2009 that turned out to be wildly popular online, and spawned a grass-roots dance video-making effort by health care facilities, elementary schools, even a minor league baseball team and the Penn State University women's basketball team.

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