Niagara Gazette — Music lovers: sooner or later, they’re going to get you!
At least that’s the agenda for planners of a wide ranging schedule of local and national music acts and events set for Old Falls Street this summer.
Sure, they want to lure all those tourists out of the state park, but they also want those musical notes to be irresistible to all those who live throughout the region.
The biggest draw for many live music fans, they say, is that all the concerts and festivals are free. The summer concert schedule includes the three-day Music & Art Festival, which organizer Rick Crogan said this week will proceed as planned starting next Thursday, despite legal problems he is facing.
In addition, the Niagara Falls Blues Festival planners said their September festival has expanded to four days. In between those noted events, Old Falls Street is offering TGI Friday concerts on the corner of Third Street to fill in the quiet spaces.
“We’re definitely trying to bring more people into the city,” said Sue Swiatkowski, director of marketing for the Conference and Event Center and Old Falls Street, who oversees activities on the street and helps to run the free Friday concert series.”We want to bring back people who haven’t been downtown in a while,” she said.
Swiatkowski — whose company Global Spectrum, recently won the contract to manage events at Canalside on the Buffalo waterfront — said a host of free activities, from book signings, movie nights, lectures, Kids Club and Zumba fitness sessions have been planned throughout the summer on Old Falls Street. But, it’s the Friday concerts that are expected to draw the largest crowds.
The Friday concerts have a new sponsor in TGI Friday’s Restaurant and the location of the stage for those concerts has been moved to Third Street, so that the local bands are in full view of patrons of the restaurant, she said.