Niagara Gazette

June 10, 2013

ALDI closing Falls store — for a quick remodel

Staff Reports
Niagara Gazette

The ALDI store at 635 Porter Road is shutting its doors June 17 and will reopen with a new, updated look on June 28. 

Company officials say with higher ceilings, improved natural lighting and environmentally friendly building materials — such as recycled materials and energy-saving refrigeration and light bulbs — the store will offer customers a simple and easy-to-navigate shopping experience.

“We are pleased to showcase the new look of ALDI with this updated store in Niagara Falls,” said Aaron Sumida, Tully division vice president for ALDI.

One thing not changing, Sumida said, is the savings offered to customers.

ALDI challenges customers to switch from national brands to its exclusive brands and save up to 50 percent on more than 1,400 items the store carries. To ensure its exclusive brands meet or exceed the national brands on taste and quality, ALDI conducts rigorous testing on all products. ALDI stands behind this quality with a Double Guarantee: If for any reason a customer is not 100 percent satisfied with a food product, ALDI will gladly replace the product and refund the customer’s money.

“As important as price is, there’s only one way to attract and keep shoppers: You have to have quality products,” Sumida said. "When people try our ALDI exclusive brands, they are excited by the savings and impressed by the quality.”

A model of efficiency, ALDI eliminates overhead costs by offering smart practices, such as a cart rental system through which shoppers insert a quarter to release a cart and receive the quarter back upon the cart’s return. Other cost-saving practices include a smaller store footprint, open carton displays and encouragement of customers to bring their own shopping bags.

The Falls location will be open from 9 a.m. to 8 p.m. Monday through Friday and from 9 a.m. to 7 p.m. on Saturday and Sunday. ALDI accepts cash, debit and EBT cards.