Niagara Gazette

Communities

November 4, 2012

Steve Baldo Ford's 'Go Further with Ford Night' to benefit firefighter's toy fund

Niagara Gazette — Steve Baldo Ford presents Go Further with Ford Night on Thursday, Nov. 15 — a free fundraising event from 5 to 7:30 p.m. that will benefit the Niagara Falls Firefighters Christmas Toy Fund, engage consumers in the final “Random Acts of Fusion” adventure and offering a chance to see the all-new 2013 Ford Fusion in person.

Random Acts of Fusion, the unique transmedia program hosted by Ryan Seacrest that has generated more than 12 million consumer engagements with the Ford Fusion by playing out a story arc through multimedia platforms.

“We all want to be part of something bigger, and Go Further with Ford Night is our way of offering our entire community the chance to give back to the many families that are struggling this holiday season,” said Steve Baldo, president of Steve Baldo Ford.

• While at Steve Baldo Ford, 6980 Niagara Falls Blvd., consumers will have an opportunity to test their judging skills with American Idol and compete to win a unique VIP experience during the show’s 12th season.

• Random Acts of Fusion is a unique transmedia marketing program that already has introduced Fusion to millions of fans by playing out a story arc through multimedia platforms.

For each person who attends Go Further with Ford Night on Nov. 15, Steve Baldo Ford will donate $10 — up to a total of $500 — to the Niagara Falls Firefighters Christmas Toy Fund to help families in need this holiday season.

A computer with a webcam will be set up in the dealership to allow consumers to view a special message from Seacrest and test their judging skills on camera, in true American Idol style. American Idol premieres in January 2013 on FOX.

Entries will be sent back to Ford’s program headquarters, where a team of experts will evaluate and select one winner to receive an all-expenses-paid trip for two to Hollywood and a unique VIP experience with American Idol.

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