Niagara Gazette

Columns

November 13, 2012

BRADBERRY: End of one era, start of another?

Niagara Gazette — Welcome to the beginning of a whole new era, the dawning of the new normal.

Whether it’s a national sex/spy scandal, or a local domestic dispute, your family, my family, or the new modern family, presidential, or local politics, the world economy, or your own employment situation, the cost of your personal health, or the benefits of Obamacare, our wacky local weather or global climate change, like it or not, ready or not, here we go!

Take politics, for example, if an era can be defined as a distinct period of history or a timeframe marked by a particularly noteworthy event, the current electronic presidential campaign era probably began with the 1960 televised Kennedy-Nixon debates, and it effectively ended last Tuesday night with the most “tweeted” message ever in the history of the Twitter social media universe signally the dawning of a whole new era, thus a new normal in presidential, if not all election politics.

“Four more years,” a tweeted message reference to President Obama’s election victory scored the most tweets-per-second, climbing to record-breaking 327,000 a second when the election results became clear, demonstrating just how fast and potentially powerful the new social media is as it made its presidential election campaign debut.

Think about it, a few years ago, tweets were bird language, now it’s one of the most popular and most effective ways that millions of people can instantly communicate with each other around the corner and around the world.

As the presidential election demographics just clearly demonstrated, a younger, more diverse, in some cases, formerly disenfranchised and much more media savvy electorate is beginning to impact the process in a very big way; if they remain engaged, things will never be the same.

And for a whole lot of us; that’s a very good thing; for others, well, it will take some getting used to.

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