Niagara Gazette

Columns

November 6, 2012

BRADBERRY: Elections have consequences, impact everyone

Niagara Gazette — “I’m tired of Bronco Bamma and Mitt Romney”, wept 4-year-old Abigael Evans.

Living in Fort Collins, Co., a so-called “swing state” which had been carpet bombed with non-stop political advertising, little Abi’s mother, Elizabeth Evans noticed that her daughter was crying as they listened to the radio while driving around town a few days ago.

When Elizabeth asked her daughter why she was crying, Abigael said what a lot of adults have been feeling for a long time, but are too inhibited by perceived social mores and phony political correctness to express themselves in the same healthy manner.

Fortunately for the masses, Mrs. Evans had the good sense and a handy video camera available to capture the moment thus giving millions of internet viewers an opportunity to share in this extraordinarily effective teachable moment (newsletters@n.npr.org).

The lesson? Election campaigns have consequences, some unintended and that they impact everyone.

While the campaigns use all available media to get their messages across to the voters in the hope that the electorate will be motivated if not inspired to rush to the polls and vote as directed, one of the apparent unintended consequences of media market saturation may be that voters, overwhelmed by the constant back and forth barrages, simply get sick and tired of it all to the extent that they actually do the opposite and drop out of the process altogether.

Just like the new found convenience of high quality video recording, instant uploading and social networking via smart phones now allows us to instantly share our most intimate experiences with the world, that very same advanced new technology also allows us to fast forward, skip and flip past the slick political advertising and irritating soap commercials.

In fact, that feature, the ability to skip past the commercials, is a main selling point with television cable and satellite DVR service providers as well as with newer television and home theater products.

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