Niagara Gazette — There was something else that I kept for a long time, too. But this, I kept in my mind. Riviera, Monte Carlo, Monaco and Grand Prix are also famous places, as is Niagara Falls; but they are also the nameplates on automobiles. I have often wondered, when will our city become a nameplate, or a special edition of some GM, Ford or other manufacturer’s automobile?
What must we do to make that happen?
There are a lot of places in the United States that are far less famous than Niagara Falls, such as Malibu, Biscayne, Bel Air, Lucerne, Newport, Monterey, Aurora, Bonneville, Yukon, Sierra, Tahoe, Santa Fe and others; and yet, their names are stamped on fine automobiles.
Why not us?
Imagine what the Niagara Edition of some SUV would be: It would have a very powerful engine in it, the King of Power package. Belying that power would be interior and exterior packages that would befit the “Queen of Beauty.”
Its 24-inch wheels and strong, but smooth suspension package would allow you to float over potholed streets without worry; and its speaker package would roar as loudly and as clearly within as does the falling waters of the great cataracts.
But before any car manufacturer could consider us as a nameplate, we have much work to do in sprucing up the city and attracting them to us. As I felt good driving my Riviera, we have to make others feel good in being in Niagara Falls. And don’t think for even a minute that auto and Madison Avenue marketing executives have never visited the Falls. They have, of course, been included in the millions of others who come here every year.
Perhaps the nameplate is a bit more up to us, than it is up to them, so let’s get busy.