Niagara Gazette

Columns

May 15, 2013

BRADBERRY: Soar like eagles, or scratch like chickens ... easy pickins'

(Continued)

Niagara Gazette — n Diane Shober, Tourism Director for the State of Wyoming.

n Arne M. Sorenson, president and CEO of Marriott International, Inc.

n Roy Yamaguchi, internationally famous restaurateur, well known throughout the world for his innovative Hawaiian culinary arts featuring local ingredients.

n Lynda S. Zengerle, a partner in the Washington office of Steptoe & Johnson LLP, head of the Immigration practice in the International Department.

According to their website (thebrandusa.com), the group is well financed with substantial investments from a who’s who list of major players including an “A” list of “Founding Partners” who contributed $1 million or more to the effort; organizations with names like:

Visit California, Visit Florida, Disney, U.S. Travel Association, Massachusetts Office of Travel and Tourism, Best Western, British Airways, Discover Illinois, ESPN, Expedia, Hilton Worldwide, Las Vegas CVA, Louisiana Travel, Marriott International, NYC, Orbitz, The World Baseball Classic, Universal, Visit Orlando.

Other investors, “Premier Partners” contributed from $500,000 up to $1 million including the Arizona Office of Tourism, Los Angeles Tourism, Greater Miami and the Beaches and several others, too many to mention here, along with several other organizations who invested between $100,000 and $500,000, and others who invested less, some cash, some in-kind.

Clearly, organizations have to pay something to get Brand USA’s full attention and substantial representation; if competition means anything in this industry, despite our unique brand name recognition, we cannot afford not to participate.

Participation may be well worth the cost if their busy events schedule reflects any measure of their efforts and likely results over time.

Between January and December of this year alone, Brand USA’s formidable professional staff will be present, representing its members at no fewer than 20 major tourism events all over the world from Sao Paulo, Brazil, to Beijing, China and from Dubai, United Arab Emirates to Moscow, Russia and more than a dozen other popular travel destinations all over the globe.

Text Only | Photo Reprints
Columns
  • NIA Hamilton, Ken mug HAMILTON: Imperfect information and the political toilet seat Sometimes, in the multiple choices of life, the answer is quite simply 'E', "Not enough information to draw a conclusion."

    August 1, 2014 1 Photo

  • NIA Glynn, Don mug GLYNN: Moreland panel comes back to haunt Cuomo Let's get this straight. That was Gov. Andrew M. Cuomo at the microphone in the Syracuse radio station, Dec. 4, 2013, explaining the need for reactivating the anti-corruption panel called the Moreland Commission. "The commission clearly has the legal authority to look at anything they want to look at, including the governor, the attorney-general, the comptroller, etc.," the governor told the listening audience.

    July 31, 2014 1 Photo

  • NIA Bradberry, Bill mug BRADBERRY: Immigration issue belongs to everyone I must admit, I was pleasantly surprised when I opened up my digital edition of the Washington Post yesterday and found something that I think captures part of the dilemma America faces right this minute; it's a simple question: Who are we, or to put it another way, what do we really stand for?

    July 30, 2014 1 Photo

  • NIA Confer, Bob mug new CONFER: It's time the U.S. stopped giving aid to Israel When you see some of the atrocities that Israel has committed in Gaza, including last week's bombing of a United Nations school that was being used as a civilian emergency shelter, you should really wonder why we count them as an ally and why we devote so much of our financial and political resources to the scoundrels.

    July 29, 2014 1 Photo

  • NIA Higgs, Norma mug HIGGS: A cupcake gets the Niagara Beautification Commission spotlight Not a cupcake per se, but a cute shop in LaSalle operated by a "sweet" lady who is a real dynamo when it comes to running a business.

    July 28, 2014 1 Photo

  • NIA Glynn, Don mug [Duplicate] GLYNN: A key factor in luring the convention A natural wonder in the nation's oldest state park isn't the lone factor for selecting Niagara Falls as a convention site.

    July 27, 2014 1 Photo

  • SINGER: Regional poetry and sad realities If that isn't (or wasn't) poetry, I don't know what is! I'm referring to the self-satisfied, sluggish trot of ice chunks emanating from Lake Erie in early May 2014 -- sauntering, it felt, along the lovely Niagara.

    July 27, 2014

  • NIA Smith, Doug and Polly LETTERS FROM THE ISLAND: Quest for an appointment comes up short We're rolling up our sleeves for Quest. The Big Mac of blood tests, the Tops of tourniquets, the Sears of screenings, opens on our Island at Monday's crack of dawn.

    July 26, 2014 1 Photo

  • NIA Davis, Vincent mug VINCENT DAVIS: Pledge your allegiance to the Slurpee, America's treat By now you must be aware that it is, in fact, summer. And since summer is a season not characterized by any obvious weather events (sometimes it's hot for days in a row, sometimes you get a bunch of rainy days and chilly nights) but instead activities, I'd like to bring attention to an underrated staple of summer sun enjoyment: Consuming the brain freeze-inducing snack classic, the Slurpee.

    July 26, 2014 1 Photo

  • NIA Hamilton, Ken mug HAMILTON: Popeye's '7-Minute' guide to educating southerners -- and me! Writer Mark Twain said that when he 14, his father was so ignorant that he could hardly stand to have the old man around. But upon turning 21, Twain said that he was astonished by how much his father had learned in just seven years.

    July 25, 2014 1 Photo

Featured Ads
House Ads
AP Video
Couple Channel Grief Into Soldiers' Retreat WWI Aviation Still Alive at Aerodrome in NY Raw: Rescuers at Taiwan Explosion Scene Raw: Woman Who Faced Death Over Faith in N.H. Clinton Before 9-11: Could Have Killed Bin Laden Netanyahu Vows to Destroy Hamas Tunnels Obama Slams Republicans Over Lawsuit House Leaders Trade Blame for Inaction Malaysian PM: Stop Fighting in Ukraine Cantor Warns of Instability, Terror in Farewell Ravens' Ray Rice: 'I Made a Huge Mistake' Florida Panther Rebound Upsets Ranchers Small Plane Crash in San Diego Parking Lot Busy Franco's Not Afraid of Overexposure Fighting Blocks Access to Ukraine Crash Site Dangerous Bacteria Kills One in Florida Workers Dig for Survivors After India Landslide Texas Scientists Study Ebola Virus Smartphone Powered Paper Plane Debuts at Airshow Southern Accent Reduction Class Cancelled in TN
Opinion
House Ads
Night & Day
Twitter News
Follow us on twitter
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Front page