Niagara Gazette

Columns

May 15, 2013

BRADBERRY: Soar like eagles, or scratch like chickens ... easy pickins'

Niagara Gazette — Having been born and raised, educated and employed here in my beloved hometown of Niagara Falls and having had the amazing opportunity to travel the world, come back home and serve my community in too many capacities to count, I must admit, I was more than a little excited by Sen. Kirsten Gillibrand’s Monday announcement at Old Fort Niagara that Brand USA will represent and promote our region.

But, at the same time, I must confess, I’m a whole lot less than happy about our continuing capacity to ungratefully look our gift horses in the mouth, then wonder why we so often wind up getting kicked to the curb, not by the rescuing herd, but by our own shortsightedness.

Fortunately for us, our untiring best friend in Washington, D.C., U.S. Sen. Charles Schumer, D-N.Y., noticing that Niagara Falls had been left off Brand USA’s promotional materials, wrote to them, pointing out that we and certain other key Western New York destinations, should be included in their mission, “to encourage increased international visitation to the United States and to grow America’s share of the global travel market.”

In doing so, they “aim to bring millions of new international visitors who spend billions of dollars to the United States, creating tens of thousands of new American jobs.”

And so, as a result of his noble efforts, his colleague, another one of our best friends appeared here in the region as if on a white horse Monday bearing substantial actual gifts, sweet music for our sore ears.

But, unfortunately, it seems we could be well on our way to another self-inflicted, all expenses paid one-way trip to the curb again if we don’t take full advantage of the gifts this horse is bearing; those ever-present, petty political fangs appear to be ready to sink their teeth into this prize Palomino.

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