Niagara Gazette

Bob Confer

August 6, 2013

CONFER: Jaclyn Smith is part of what's killing Kmart

(Continued)

Niagara Gazette —

The Jaclyn Smith campaign makes it patently obvious that what has often been said about Kmart is true: It’s living in the past.

For further proof, just take a walk around any of their stores. There is little fresh about them. Unlike Target and Walmart properties, they are tired and beaten.

Their workers are feeling the same way.

Just two weeks ago, Sears Holding ended up in seventh place on 24/7 Wall Street’s list of America’s worst companies to work for. If the workforce is that disgruntled, there’s no way that superior service can be offered when most workers are on the front-lines and end up suffering the consequences of corporate management’s poor merchandising and facilities decisions.

It’s really unfortunate to see one of America’s longest-lived department stores (Sears turns 120 this year) and what was one of its most-respected discount stores (Kmart was Target before Target) take hit after hit and wither away under such poor leadership. It’s no wonder they are driving buyers (of both stocks and merchandise) away.

For a moment, though, forget about our woes as shoppers and investors. SHC’s experiments in foolhardy marketing endeavors are a dangerous game to be playing when 274,000 workers are counting on a SHC paycheck. You can’t help but worry about their future and wonder if very soon their employer might go the way of Montgomery Ward or Ames.

 

 

Gasport resident Bob Confer also writes for the New American magazine at TheNewAmerican.com. Follow him on Twitter @bobconfer

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