Niagara Gazette

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January 29, 2013

Save plugs forbreak in action

(Continued)

Niagara Gazette — It’s not that CBS doesn’t have a perfect right to plug anything it wants during its televising of games. After all, it had paid a hefty $622 million to air the three hours of close combat. Next year, the same rights will cost $1 billion.

The network had to sell some very expensive advertising to realize a profit — and it will. But football fans have a right to expect that the network that carries that game and has ballyhooed it for weeks has a respect for its importance and the hold it has on its viewers.

Let’s not be naïve: Any network would crave contact with 50 million viewers.

But can’t it spare us the self-serving plugs until there’s a legitimate break in the action?

Plattsburgh Press Republican

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