Niagara Gazette

Archive

January 29, 2013

Save plugs forbreak in action

Niagara Gazette — The Baltimore Ravens were driving toward a crucial score in the National Football League American Conference Championship game against the New England Patriots. Fifty million Americans were watching.

The combination of legendary Coach Bill Belichick, legendary quarterback Tom Brady and a flagging Patriots defensive unit were trying desperately to hold off the surprising Ravens.

Suddenly, the tension was broken when play-by-play man Jim Nance interrupted the action with this piece of advice: “Don’t miss tonight’s episode of ‘Hawaii Five-0.’”

After a brief description of the episode’s plot, it was back to the business at hand, for which the 50 million fans were tuned in.

Many of the 50 million had to be wondering why CBS had chosen that moment to put in a most unwelcome plug.

The answer is obvious, if frustrating to true fans. The network had a captive audience at a time when a plug would do the most good. That audience was riveted to television screens. At few other times during the year, except for Super Bowl Sunday, can that large a collection of viewers be counted on.

But doesn’t that kind of opportunism annoy us as real fans of something other than “Hawaii Five-0?”

Understand that this opinion comes from a news outlet with a genuine appreciation for the importance of advertising. Those ads are the heart of any news or entertainment organization. Without them, there would be no organization.

But, in this case, timing is everything. Couldn’t CBS save those plugs for between-action moments, when the paid ads run? The fact that the plugs are aimed at putting money in its own pockets is not lost on the savvy viewer.

Nance and his on-air partner, retired New York Giants quarterback Phil Simms, had been expertly narrating the action on the field, only to have the spell short-circuited, momentarily, by the promotion for the cop show.

Text Only | Photo Reprints
Featured Ads
House Ads
AP Video
Deadly Avalanche Sweeps Slopes of Mount Everest Police Arrest Suspect in Highway Shootings Drought Concerns May Hurt Lake Tourism Vermont Goat Meat Gives Refugees Taste of Home Calif. Investigators Re-construct Fatal Bus Cras Mayor Rob Ford Launches Re-election Campaign Appellate Court Hears Okla. Gay Marriage Case Author Gabriel Garcia Marquez Dead at 87 Beau Biden Plans 2016 Run for Del. Governor Chelsea Clinton Is Pregnant Horseless Carriage Introduced at NY Auto Show Obama Hopeful on Ukraine, Will Watch Russians Flamingo Frenzy Ahead of Zoo Construction Crew Criticized Over Handling of Ferry Disaster Agreement Reached to Calm Ukraine Tensions Raw: Pope Francis Performs Pre-easter Ritual Boston Bombing Survivors One Year Later Sister of Slain MIT Officer Reflects on Bombing
Opinion
House Ads
Night & Day
Twitter News
Follow us on twitter
Hyperlocal Search
Premier Guide
Find a business

Walking Fingers
Maps, Menus, Store hours, Coupons, and more...
Premier Guide
Front page