Niagara Gazette


December 30, 2013

Hard Rock set for New Year's Eve Guitar Drop downtown

Get ready to rock n’ ring in the New Year! On Tuesday, Hard Rock Cafe Niagara Falls, USA will host the city’s fifth annual New Year’s Eve Guitar Drop. 

Events at the Hard Rock and nearby Old Falls Street begin at 8 p.m. leading up to the count down to 2014, as a 10-foot Gibson guitar, painted by local artist Rob Lynch and illuminated by Ken-Ton Electronics, is lowered off the Giacomo Hotel at midnight. 

As part of the New Year’s celebration, Hard Rock Cafe Niagara Falls, USA will host a free outdoor concert headlined by Living Colour.

Formed in 1983 Living Colour is a rock band from New York City, The band's music is a creative fusion influenced by free jazz, funk, hip hop, hard rock, and heavy metal. Living Colour rose to fame with their debut album Vivid in 1988. They are best remembered for their signature song "Cult of Personality,"  which won a Grammy Award for Best Hard Rock Performance in 1990. Living Colour was also named Best New Artist at the 1989 MTV Video Music Awards. For more details, visit

In addition, attendees can enjoy food and beverage concessions along with a special fireworks display at midnight. 

A portion of the proceeds from the event benefit the Niagara Falls Firefighters Christmas Toy Fund, an organization that helps the community meet the needs of the less fortunate in Niagara Falls by providing new winter clothes and Christmas gifts for impoverished children and a festive meal for local senior citizens during the holiday season.

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